It’s hard to believe now, but before Guardians of the Galaxy hit movie theaters back in 2014, fans were skeptical of a movie with a gun-toting raccoon and a walking tree that only had the capability to say the words “I am Groot”, and yet, when the movie premiered? Marvel seemed to have done the impossible. They made us care about these characters, especially Groot. So with the second film having wrapped production today, it’s not too surprising to hear from the folks at Variety that we can expect to see a huge push for the character when merchandise begins hitting the shelves for the highly anticipated sequel. In fact, Marvel will begin premiering products for the sequel for retailers this Monday.
Along with a giant push for Groot, it appears that Marvel and Disney have learned from their failure to push Gamora (and Nebula) during the first film, and we may actually see that problem corrected with this new merchandise line. While discussing what they have planned for the sequel’s line, Paul Gitter, senior VP of licensing for Marvel at Disney Consumer Products, mentioned how they are aiming to include kids, as well as male and female fans when it comes to the merchandise line for the sequel. Of course, this doesn’t confirm the inclusion of Gamora in more items, but it’s hard not to be hopeful and attempt to read between the lines here.
Guardians of the Galaxy is set to be released on May 5th
2017
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